Proprietary Research

Our Problem Solving Approach

IAL proprietary studies are custom designed to solve specific marketing problems.

Projects are run as a partnership with the client; this enables the research team to use its skills to a maximum effect, with the result that information is not sought that is already available to the client or cannot be used.

Research projects start with the preparation of a proposal aimed at identifying the research objectives and the research techniques that are best suited. The proposal is based on a detailed briefing by the client and becomes the blueprint for the project.

In addition to the data specified in the proposal, the reports include an interpretation of the market environment, as identified by the research and, if required, recommendations on the specific marketing actions the clients should take.

Research Techniques

IAL uses all of the main qualitative and quantitative marketing research techniques including:

• Desk Research
• Personal Interviewing
• Telephone and Fax Interviewing
• Postal Surveys
• Focus Groups

The specific research services we offer include:

• Market Measurement/Quantification
• Product Positioning Research
• Pricing Studies
• New Product Strategies
• Awareness and Attitude Studies
• Customer Satisfaction Research
• Current Practice & Benchmarking Surveys
• Marketing Communications Studies
• Concept Testing
• Site Location Studies
• Strategy Evaluation and Diversification
• Mergers & Acquisition Research

If you would like more information about IAL proprietary consulting services, or if you would like us to prepare a proposal for a single client study, please call us on +44 (0) 20 8832 7780.

Alternatively you can fill in our online enquiry form to include a details of your requirements, which we will respond to immediately.